The EU-funded Environmentally and Socially Responsible Tourism Programme (EU-ESRT) has announced a joint tourism destination brand for Da Nang and Thua Thien-Hue and Quang Nam provinces, which is “The Essence of Vietnam”.

Shared logo of the three destinations (Source: EU-ESRT)

A joint website promoting the brand has also been set up at http://www.theessenceofvietnam.com, providing necessary information on the 3 localities, including places to visit, things to do, food to eat and recommended itineraries.

The website also provides tourists with visa regulations for foreign visitors and addresses of information centres in the 3 destinations, completed with search tools for accommodations in the three localities.

The 3 localities together signed their agreement on tourism cooperation in February 2014. Over recent years, the EU-ESRT programme have implemented various activities to assist the 3 central localities in such aspects as training employees for travel agents, raising public awareness of responsible tourism for local communities, and enhancing capacity of local tourism lecturers.

(Source: VNA/ Da Nang today)