Through many years of implementing the programme to select typical rural industrial products, Da Nang has selected many good-quality products, contributing to supporting businesses and production facilities to build a foothold in the market.

Certification of typical rural industrial products is an important passport, effectively supporting businesses when bringing their products to the market. IN THE PHOTO: Products of the Dai Cuong Production - Trading Co., Ltd located Hoa Phu Commune, Hoa Vang District are much preferred by local consumers. Photo: VAN HOANG

Accompanying businesses to conquer the market

According to the Da Nang Department of Industry and Trade, the voting for typical rural industrial products has been implemented in the city since 2016. Also in the period from 2016 till now, the city has run many highly practical programmes and used fundings from the municipal and national budgets to support industrial establishments in rural areas to improve the quality and increase the number of products so that their products can be recognised as the city’s typical rural industrial ones at the earliest.

Specifically, the municipal administration provide a total of VND 274 million worth of financial aid for 8 rural industrial establishments in a bid to support them to build and register their trademarks.

Also, a funding package worth VND2.72 billion was given to 20 establishments whose products have been granted certificates of typical rural industrial products at the municipal and regional levels with the aim of assisting them to beef up the application of advanced machinery and equipment as well as building demonstration models of production techniques

The local agencies has facilitated rural industrial production facilities and enterprises to display their products at more than 50 domestic fairs and exhibitions; 3 foreign trade supply and demand connection conferences and exhibitions, and over 10 trade conferences held throughout the country.

Along with that, the Da Nang Department of Industry and Trade has initiatively kicked off many training courses, supported businesses to build trademarks for their rural industrial products in association with disseminating a number of policies on industrial development for agricultural industrial establishments city-wide.

Recognised as typical rural industrial product in 2019, Sala Lux tempered glass cutting boards produced by LeHouse Trading and Service Production Company located in Phong Nam Village, Hoa Chau Commune, Hoa Vang District now record the standard average consumption of about 2,000 - 5,000 products per year and are present in many supermarkets in the city as well as in some neighboring provinces and cities.

Ms. Dang Thi Hang, Director of LeHouse Production, Trade and Service Company, said that during its operation, the business received financial support from the Da Nang Department of Industry and Trade to invest in equipment and machinery.

Particularly for Sala Lux tempered glass cutting board, in the process of joining the selection of typical rural industrial products in 2019, the company received many comments to perfect the design and colour. Certification of typical rural industrial products is an ‘important passport’, effectively supporting the business to smoothly bring its products to market and enhance trust among consumers.

Sala Lux tempered glass cutting board products by the LeHouse Production, Trading and Service Company located in Phong Nam Village, Hoa Chau Commune, Hoa Vang District are well highly appreciated by consumers. Photo: KHANH HOA

More funding in support for product development

Ms. Nguyen Thi Thuy Mai, the Deputy Director of the municipal Department of Industry and Trade, assessed that, through the polls, typical rural industrial products have developed in terms of quantity, quality and diversity in industries.

From the traditional small-scale and retail production to the development of commodity-oriented production, establishments and households have focused on investing in machinery and equipment to better serve the production of many products whose quality is highly appreciated by the market.

Many products with local advantages have gradually affirmed their brands and conquered the domestic market, gradually moving towards exports such as cinnamon products (cinnamon insoles, sandals and cushions) by the Huong Que Production, Processing and Import-Export Business Co., Ltd., dried sesame cake by Ba Lieu Me's production facility, and ‘banh trang’ rice paper by Dai Cuong Trading and Production Co., Ltd. , plywood / film-coated plywood products by the Dana Plywood Trading and Production One Member Co., Ltd.

The municipal Department of Industry and Trade has proposed the Vietnamese Ministry of Industry and Trade to pay more special attention to allocating national industrial promotion funds to support programmes and projects to develop typical rural industrial products, especially ones reaching regional and national levels.

In addition, it is a need to develop specific forms of support, implement trade promotion activities from the national budget for establishments with typical rural industrial products.

Last, but not least, it is high time to consider amending the detailed scoring criteria for each industry group. For qualitative criteria, it is necessary to be specific to make the scoring process more convenient.

Reporting by KHANH HOA - Translating by A.THU