Da Nang is likely to see a significant decrease in the volume of domestic visitors from September compared with the summer months.  In addition, there has been a sharp decline in the number of visitors to the city from China and Chinese-speaking countries since mid May.

In an attempt to attract more visitors, the city’s Department of Culture, Sports and Tourism is launching the “2014 Tourism Stimulus” programme from 1 August which will run until 31 December.  It aims to help local businesses to overcome their difficulties during the low tourism season. 

This year’s programme is to be launched one month earlier than last year’s in order to avoid the dumping of tourism products and services.  It will focus on domestic and foreign tourist markets, and MICE (Meetings, Incentives, Conferences and Exhibitions) tourism, instead of only the domestic tourist market as last year.

Giving information about the city to a visitor

According to statistics released by the city’s Tourism Promotion Centre, about 90 businesses across the city have so far registered to participate in the programme.  They will offer many promotional programmes, and up to 10% discount on their services and products. 

Apart from offering discounts, the businesses will pay special attention to diversifying their tourist products and launching new tours in order to attract more visitors to the city. 

Last year’s programme drew a great deal of attention from local hotels, resorts, restaurants, transport service providers and tourist areas who offered up to 50% discount on their prices.  However, local travel agents were unable to offer the best prices to their customers because cooperation between themselves and the local service providers had been ineffective.

The city’s tourism experts stressed the need for airlines, travel agents and tourist areas to cooperate effectively in order to provide the most attractive promotions to visitors from both home and abroad.