Expansion of urban space with methodical planning is one of expectations that Da Nang’s tourism industry is targeting. In its efforts to realise the city's target of innovating and creating something new, Da Nang's tourism industry has issued a project on orientations for tourism development to 2030, with a vision to 2045.

The Cau Vang (Golden Bridge) on the top of the Da Nang-based Sun World Ba Na Hills Tourist Area. Photo: PHUC NHAN

Master degree’s holder Nguyen Thi Hai Duong, Vice Dean of Faculty of Tourism, the University of Economics - the University of Da Nang: Close cooperation between training institutions and tourism enterprises

Da Nang is in need of high-quality and professional human resources in order to successfully realise its goal of turning itself into a hub of high-quality tourism and services, and an innovative destination of Viet Nam and Southeast Asia by 2030. Currently, the tourism training programmes of most training institutions in the city are being changed towards meeting the needs of the labour market and international integration.

She, however, underlined a necessity for a close and quality cooperation between training institutions and tourism businesses in order to ensure the quality of such tourism training programmes.

In particular, enterprises need to be aware of the results of the training cooperation process as they are the beneficiaries. Therefore, there is a need for more comprehensive cooperation in training. The acceptance of interns needs to achieve harmony between the interests of three parties: businesses, schools, and learners.

For large-scale enterprises, the demand for interns and recruitment is relatively stable, this cooperation will help businesses get human resources to immediately meet job requirements, and shorten training time. In this cooperation, the enterprises should send tourism experts to teach practical courses according to their standards, and use learners for their future recruitment needs.

Deputy General Director of VITRACO Transport and Tourism Company Le Tan Thanh Tung: Attracting more investors and businesses

He highly appreciated the project for offering very detailed and methodical solutions for groups of distinctive products with advantages including high-class resort and beach tourism products associated with resort real estate; urban tourism products associated with shopping, entertainment and MICE tourism; cultural and historical tourism products; and ecotourism products.

He, however, suggested Da Nang focus on luring more domestic tourists from now to 2025, and domestic tourists and those from Southeast Asian countries from 2025-2030.He explained the reason is that during the 2022-2025 period, the trend of safe and economical tourism is very clear, so tourism products should focus on these trends such as resort tourism, health tourism, etc.

He stressed the need for the city to issue good investment policies and mechanisms to attract more investors and businesses, simplify immigration procedures, ensuring the smooth international transportation activities, especially international air transport.

A dance performance at the street carnaval show in July 2022. Photo: THU HA

Mr. Cao Tri Dung, Chairman of the Da Nang Tourism Association: Restructuring the source of customers in a more diversified direction

He underlined a must-do for Da Nang to restructure the source of tourists in a more diversified direction in a bid to promote the sustainable development of the city’s tourism industry in the near future. This not only enriches the destinations’ products to suit the main sources of visitors, but also determines which sources of tourists are potential in the long-term period.

He also proposed the city soon remove bottlenecks to quickly enrich tourism products of destinations, especially tours to the sea, the Da Nang Bay, Hai Van Pass and around Son Tra Peninsula, in order to turn itself into a hub of tourism and high-quality services, and an innovative destination of Viet Nam and Southeast Asia.

It is necessary to quickly deploy large-scale tourism projects with pervasive power, capable of changing the face of the city, as well as to attract more resources to promote Da Nang’s tourism image in major markets, he added.

Visitors at Da Nang International Airport. Photo: THU HA

Mr. Phan Van Thuc, Regional Managing Director of the Da Nang Bel Group Hospitality: Planning of international 5-star hotel and resort complexes

He understood the necessity for tourist sites and attractions to develop more unique tourism products for visitors, such as ocean and water parks, a zoo, and paragliding and hot air balloon services in order to inspire more visitors to extend their stay periods and increase their spending in the city.

Along with that, the city needs to approach, promote and open the door to welcome guests in the markets of Russia, Australia and Europe with the potential for a high average number of nights, he noted.

He, however, emphasised that it is necessary for the city to have quality catering services suitable for each culture, especially, building more international 5-star hotel and resort complexes and build large-scale conference halls.

Reporting by THU HA - Translating by M.DUNG