And in our country there is no price, he will grow up, the camp of the village beyond the semi-circular circle announced it

As with big things, it started to happen. During the small fishing village of Sommarøy, located on the northern tip of Troms and Finnmark, ie behind the Arctic Circle. The settlement with less than three hundred inhabitants is connected to the mainland only by a bridge, which has actually remained the last great landmark here. The old wooden church, sometimes built in the dark town center, was taken from there to the open-air museum.

And when did the church disappear? The last element of regularity has disappeared from life in Sommarøy. The concept of the day and night, which is stated elsewhere in time, does not play a big role here. Here in the far north, they know only half a day and night, or an average of 69 days of summer full of light, while the rest of the days capture the pale era of winter. Which undoubtedly has my charm.

In addition to hunting trips, the fish has to go back, but in Sommarøy the difference between our activities is lost. His days and veins always look similar. Opening hours in the store? There is only one, also in the company had a community of residents, agree with the seller when you will go to him.

And jin zamstnn? They resigned for classic working hours. Although the local factory for fish processing, waterworks or in the long-maintained fleet of fishing boats will work its hours, no one here strictly requires a share from to. There is a sense of personal responsibility and motivation, as well as independence and freedom. And because there is no church here and with it its last regularity, on Sunday morning, I got a local unconventional idea. Zru uself as.

Lokln canceled time. Nobody shared it anyway

In essence, the people have been ignoring it for generations, Kjell Ove Hveding, one of the city’s old settlers, described to CNN villagers. In the summer seasons, sometimes from May to mid-July, each dream is as bright as possible. When the winter era comes, everyone will sleep slowly.

It is not uncommon for people to meet people, clean the house, mow the lawn, repair the car, or get the dog out at three o’clock in the morning. In the middle of the night, at two in the morning, here you will see boys playing football or children playing on the expelled pool. It’s just normal here, Hveding said.

Therefore, the village on the island of Sommarøy wanted to petition with the Norwegian parliament to get the first worlds of time-free sound to formalize its local distinctiveness. And the sensation was in the world.

Winter or summer time, moving the clock? In Sommarøy I want to cancel in full! Sommarøy town where he stopped as. Similar catchy headlines have sprung up around the world like mushrooms for children, with reports and television broadcasting immediately pouring into the village. They wanted to see what life looks like in a city where dictation does not matter.

The determination of the townspeople to enforce an unconventional change against all customs was demonstrated on the bridge leading to the island. Lots of old clocks, watches and booths were wound on it. Symbol, e dl u as nes. I’m not a villager, don’t let yourself be controlled, they exist independently of us.

Summer or winter?

Countless times of experts and experts from the world, who described the unfortunate or, on the contrary, beneficial effect of the absence of time limits, also came to the fore. Without time there is no shower and stress, right?

The village was picturesque. And quite natural around n began to circle very suggestive words and pirovnn. Sommarøy emerged from the canyon as a place you should never drink late. It looked like rj. Just imagine an endless summer day in the north? Or would you rather be unlimited and asleep during the endless night? And what about the romance of the observant polrn of? It stimulated the imagination and the desire. Isn’t it actually the perfect place to vacation when you offer unlimited relaxation?

Plus the photos and weapons! Clumsy Nordic landscape, sunsets over the fjord, collections from treks around Sommarøy, scenery of adrenaline kayaking between the waves, colorful houses in the village, still full of local fish specialties.

The whole medil bubble bubble burst. The eloquent testimony of the towns, descriptions of what the village and its surroundings offer, it was all just an ingenious advertising campaign. They included petitions, only city life without time and a watch bridge.

The first one you wanted to welcome

Bente Bratland Holm, director of Innovation Norway, which promotes domestic tourism with the support of state funds, has signed up to create the campaign. Svj had a high-impact scam, he used it perfectly.

There were only a few committed residents of Sommarøy, the most of whom was probably the first Kjell Ove Hveding. He then became a TV tiny conversation from a village that wants to cancel the time. From him came most of the perfect photos and guaranteed at first about the peaceful life of the towns. And he wrote a petition to the Norwegian parliament. Then just a tafetu pedat sptelenm tourism agency Visit Norway and NordNorsk Reiseliv. From them, a novelty from the Norwegian north went out into the world.

You’ve never two thought about what life looks like behind the circle. You have never considered traveling to Norway. But the invention of Bente Holma vs, as well as many others around the world, has brought quite naturalness to new information. Even if you didn’t go to the island and the village of Sommarøy for a while, you know the city, the heated pool, the shop, the colorful houses, the fish specialties, the kayak or the history of the innocent church. Holm got all the information on the sensation, which caught the worlds of the media somewhat.

One billion reach per pack

The result? Only in July 2019 it reported on the village, where I want to cancel as many as 1,479 different digital copper around the world. 1,650 lnk have been written about the completely unknown and especially marginal Sommarøy.

The wave of sensations was accompanied by really big media: CNN, The Guardian, The New York Times, The Independent, Time, El Pas, La Repubblica, Vanity Fair and Der Spiegel. The potential reach was 1.2 billion people in a single month.

Innovation Norway subsequently calculated that if it wanted to achieve such a medial coverage in the standard way, it would have to pay $ 11.4 million for advertising abroad. That’s how she had it for free. Well, almost free. The cost of rewards for the natives, to obtain photo-materials and the creation of a watch bridge is saws for 60 thousand dollars.

As an example of tourism marketing through an absurd sensation to the priceless. And if you want to visit Sommarøy, be civilized and don’t drink in the middle of the night. and they never stopped here and don’t even have it in full.