Stylelife
I’m in advertising space. Amerian got rich like a billboard
Doing business outside the convention. An example of the absurdity of capitalist commodification of its own, including its own name. He was desperate to sell his own dignity. Jason Sadler’s business and existence contain all this. For a moment he was called JLabAudio, the sweat of Headsetdotcom. Rented pjmen.
What can you offer the world of business, when you have nothing at all? Jason Sadler, a somewhat recent graduate of the University of North Florida, has been hard-pressed for about three years since 2005. Pro neastn? He may have a university degree in his jacket pocket, but what we can say, the creative art and graphic design he first graduated from, is not exactly such a professional environment where you could easily succeed. It is not a clue to a secure future.
Despite the fact that this field was an emergency choice for him. Originally, he enrolled at a completely different university in Jacksonville, where he received a scholarship thanks to his sporting qualities. It was supposed to be a decoration of basketball darkness, only after an injured knee he had to go from the top sport before the first semester to recommend. So he couldn’t do what he wanted. He studied something that didn’t interest him.
He was twenty-three years old and considered his university education to be a waste of time. True lessons in economics and marketing ml rd. But to whom are they good, when he didn’t have a capital or a lot of ideas, could he lure investors with them?
When he realistically considered ance, he came to an unhappy perversion. He has nothing unique to offer the world but himself. He found his way to business. He offered to rent non-traditional advertising space, himself. He decided to stt ivm a billboard. And no, he definitely wasn’t in full swing somewhere by the road.
Nejronronj rann cesta ke gaui
His first third point was the creation of the IWearYourShirt website, ie I will wear your T-shirt. Really nothing nronho. How did it work? Let’s say you have a business, do business and want to improve your advertising profile a bit. Then all you had to do was send a t-shirt the size of the size with the advertising print to Mr. Sadler, in addition to some honor, and this young boy will then wear it all day. Or all week, it’s bad for your honor.
The final amount for renting advertising space deviated from how the day was on the calendar. On January 1, 2009, it would be for one dollar, twice for $ 20. The last day of December would then be worth a nice $ 365, and that was about a tenth of the average monthly salary in the US. He put the year ly prices up one hundred percent, and so below dl, and until 2013.
The only thing around Mr. Sadler was to be seen, that is, take a picture every day in a new T-shirt and hang such a picture or video on the social st.
The number of sharing users in its social bubble, which has grown over time from five thousand to a thousand plates, has also multiplied in advertising. It was evaluated for iv billboard day by day. If you wanted to overtake in the order queue, you had to pay extra.
When we cut it short, Sadler embarked on a rather insignificant trick business in his first year
$ 847,500, around twenty million crowns. Probably the faintest moment was between the suit and the way to the couch in the collar, where I took the photos and threw them on, commented on the critical moments of his business Sadler in one interview.
People liked this approach to earning a living. Earn almost three times the average wage in one year only if you do what you would do the same, so would you wear a T-shirt? Solid npad.
T-shirt as a kind of
The point of popularity of the business was that, according to the contractual conditions, the T-shirt may not be taken off on a given day, regardless of the weather or the suitability of the social situation. Wearing a T-shirt with a short sleeve in cold December is not much fun, just as it is not quite pleasant to go on a date or to graduate from a friend. It is not best to complete in a T-shirt sweaty advertisement for the sale of toner wedding girlfriends. Mr. Sadler had to.
More than twelve thousand different videos, with varying degrees of chimney and tragedy, have gradually emerged from this business period, available on YouTube. Over time, he started a business, in which he mediated a number of advertising T-shirts to other volunteers and took a percentage of the profit from it. Elegant.
It was a bag somewhat outward. When he came out with 800 different T-shirts, promoting the vendors of car manufacturers, metal, mobile technology, human first and university clubs, he decided to hang his T-shirts soft.
However, this did not mean that he would give up himself as advertising space.
How do I keep the executioner tomorrow?
What has changed in his life? At the end of 2012, his mother divorced his father, and Sadler had only sporadically seen him in the last ten years. Pr didn’t have the best memories of him. Therefore, as a part of the divorce balance, he decided to change the names.
And since the eu had achieved a certain notoriety, he wanted to do it in style. So he threw in the place of public st names, on which he did not care much as much. As of November 1, 2012, he created the Buymylastname.com website. It was an informal internet auction in which he offered to change his name for any other, if the counterparty received high compensation. Strange? Definitely.
But after hours and dollar fees, for changing his name to Ass, Nerd or Tupec, the auction took a sharp turn. His neotel campaign caught the media and together with them slept a lot of big company.
In twenty-three hours, he had the first nineteen quotes that we would call solid, and after a thirty-day auction, there were about thirty. That was not a bad deal. The company JLabAudio, the manufacturer of headphones, made it to the end. For the amount of 34,500 dollars, about 860 thousand crowns, she bought the first one for Sadler to change his name to JLabAudio.
Win Cramer’s fmanager did not see anything terrible or immoral during the dark: Sadler simply offered his only flatness to expand his advertising into a space that had not yet been affected by marketing. It was a fantastic baldness.
There was a lot of excitement about the social walls. The commercialization aspect of pjmen was vbun. It was a heck, of course. No one claimed that Jason should be addressed as Mr. JLabAudionavdy.
Name after great-grandfather
There was a similar auction for the month, and according to the eye, a competing company for headphones won over the auctions. In January, according to the website of his new partner, Jason will be named at Headsetdotcom (Headset.com). He didn’t mind.
He had to get out of the queue on the matrices and fill out the name change form and enlist all the necessary series to change the name to idik, the bond card, but he collected $ 45,500 for complications. So something about one million crowns. What a nice compensation.
It may seem like a trifle, but the media bustle of changing the names in the headset brought them sales of about a quarter of a million dollars a month. I also don’t think they lost it at all, Jason commented later.
He added: I found out that my stle mnc pjmen has grown quite a bit in terms of prices. U could have chosen. We also applied the specific conditions to the first element. Nothing urgent, nothing pornographic. So that I just like it. And he always wanted to be a bit connected with the surf scene. As the first tute was, at that time u really had a different name. For fifty thousand dollars, it was renamed SurfrApp, according to a new mobile application on the iPhone.
The last time you had a completely uneven change was to change your name to Zook. It sounds strange, but that’s one of his two great-grandparents. The queues in the administrative centers for the new documents made him a little tired, I wanted to be a normal hunter again, Jason (Sadler, JLabAudio, Headsetdotcom, SurfrApp) Pipette Zook.
The common idea with advertising tricks and the auction of names made it go ahead of a dozen million. And what about Zook today? Understanding the reputation of a non-conformist entrepreneur and earning a large pension, it is easier to go. I like these other interesting entrepreneurs how to break through.